Tuesday, 15 September 2009

Trailer analysis.

As i have mentioned before in one of my posts, i am going to be analysing and evaluating trailers from the following films. The Eye, The Grudge, The Ring, Drag Me To Hell, and Shutter.

The Eye:
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..Camera Movements..
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- Point Of View shots are also used in the trailer of The Eye. This is particularly used after the eye operation. When the character opens her eyes to test out her 'new eyes' the camera instantly switches to a point of view shot (P.O.V). This shows a sense of feeling as the audience can see exactly what the character can see.

- Fast pans are also used in the trailer of this film, as it keeps the audience on the edge of their seat and gives the trailer a fast pace. This fast pace keeps the audience engaged into the text and keeps them excited.

- Establishing shots is a must in a trailer. However, that's my own opinion. But i feel that an establishing shot at the beginning of a trailer sets the scene of the film and it is a good camera shot as it shows the audience the setting of where the action is going to be. An establishing shot is used in this trailer where it shows the city landscape.

-Mid-shots are used a lot throughout the trailer as this gives the audience a taste of what the genre is like and what are the characters within the film are like, judging on their actions and with what they are wearing.

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.............Sound............
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- The sound in this trailer is non diegetic and diegetic partly because majority of the sound is the voice over and the other part is the dialogue spoken in the actual film. The voice over in this trailer is done by the character her self, mainly narrating how she feels in the film and what emotions she evoked when she got her new set of eyes.

- When the character comes home after the operation the sound is muffled, so that the audience can hear what she is hearing and the audience can see what she can see to. This creates an effect as the audience can get a feel of what that particular character is feeling.

-There is also some atmospheric music in the background as well,a sort of spacey music.

- overall, the music is dramatic and keeps the audience on the edge of their seat as the music gradually gets dramatic through out the trailer, however towards the ending of the trailer the music changes and turns into orchestral strings. This speeds up the pace of the trailer making the audience engaged into the text.

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...........Editing..............
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- The editing consists of 80 cuts.

-The trailer uses blackouts and flashes in between the shots as this creates some speed and division between each shots and makes the trailer seem interesting and the audience can be engaged even more into what is going on.

-out of focus shots are used as well along with the muffled noises. This is when the character comes home to find all her close ones and she can't bare the difference in seeing the people and hearing.


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.....Mise-En-Scene.....
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- In this trailer we can see a city! - this shows us that the place of filming will be set in a busy city and also showing us that the characters life is busy. City's also consist of a lot of apartments instead of houses! so we instantly know that the character will be living in an apartment rather than a house.

- The main characters apartment is very spacious, very contemporary, very loft style living.

- The hospital that the character is admitted to for her operation on her eyes is quiet and not busy, This connotes that it could be a private hospital.


The Grudge:
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...Camera Movements...
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- The camera movements in the grudge consist of slow movements. For example, Pans are use in the grudge slowly as this builds up the tension and keeps the audience guessing on whats going to happen.

- An establishing shot is also use within the trailer so that the audience can see where the place of action is going to be. In the trailer for The Grudge, there is an establishing shot of the house where the grudge family were living in. The concept of the film is that whoever enters the house is encountered with the curse and will have it embodied in them for eternity.

- A long shot is also used for the crossroads. This tells the audience that the place of action is set in a busy city.

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.........Sound.........
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- In the trailer there is the sound of wind. This sound is a horror sound as it slows the pace of the trailer down and makes the audience uncomfortable, as we associate wind with night and horror occurs at night. It also makes the audience wary of whats going to happen, they wait and wait for that shock of horror.
- There are also screams and squeaks in this trailer, as it gives an uncomfortable feeling to the audience. They are not strong or loud but they are recognisable and they're muffled sounds to. 

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...........Editing...........
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- The Grudge trailer consists about 50 cuts

- The trailer itself starts off slow and the shot to shot is one, however later on in the trailer, the speed of the trailer gradually gets faster and faster, and the shot to shot is 6. The speed of the trailer keeps the audience engaged in the trailer and also keeps them on the edge of the seat, which a horror trailer should do.

- The trailer also consists of flashes and blackouts which are an editing tool used in trailers to separate scenes. In horror trailers they are used a lot as the block of cuts is usually about 5-7 and should be a break between to balance out the pace again. As horror trailers start off at a slow pace, and then gradually get faster towards the ending of it, the flashes and blackouts gives a short break, just to level up the pace.

- This horror trailers also uses captions to explain what the Grudge is and what it does. For example, in the trailer there are captions such as 'It never forgives, its never forgets.' This draws the audience in as it makes the audience read what is on screen and because it is going at a suitable speed, the audience can read it in time for the next one.

- As the captions are edited into the trailer, there is also an effect that goes with it. The hair of the grudge is used as a transition to gets from shot to shot, which gives it a nice touch as we hardly see the female grudge's face but only her hair, so this connotes that the grudge is female to.

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......Mise-En-Scene.....
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- The trailer consists of transitions which are an effect of the grudge's hair. This connotes that the grudge is also female, and that the we rarely see her face she it is hidden behind her face.

- The house! - the house is also an important element within the film and trailer as this is where the place of action is. The house is cursed as a family was brutally murdered, thus labelling them the grudge. The concept of that house is whoever enters the house, a curse is put upon them, making the grudge come to them causing insanity and psychological harm.

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